SEO, content and reputation management for neurofeedback and biofeedback clinics, psychotherapy practices, and psychiatry and TMS clinics across Canada and the US. We help the people who need you actually find you, without breaking the advertising rules your college or board holds you to. Small team, doing this since 1999.
Free audit: we look at your site, Google Business Profile and rankings, and send back a short list of fixes. No pitch, no obligation.
Why it's hard
Most behavioral health clinics grow on referrals and word of mouth. That works until it doesn't. When someone goes looking online, they usually search for their problem, not your treatment, and end up on a hospital page, a directory or a telehealth app instead of your clinic.
People search "help with ADHD focus" or "concussion recovery", not "neurofeedback". If your site only talks about the treatment, they never find you.
Google holds health content to a higher bar, and your college or board limits what you can say. Most generic SEO agencies trip over both.
is where nearly all the clicks happen. Page 3 might as well not exist, no matter how good your clinic is.
By clinic type
"Behavioral health" covers a lot of very different clinics. They don't compete for the same searches and they don't convert the same way. Here's how the work changes depending on what you do.
SEO for neurofeedback clinics has one big challenge: most people who could use you have never heard the word. The searches are about the problem, not the treatment (ADHD focus, anxiety, sleep, concussion recovery, migraines). So we build the bridge content that connects the symptom someone is searching for to your neurofeedback service, plus pages for qEEG brain mapping and assessments if you offer them. Evidence is framed carefully, so you're never claiming more than the research supports.
Neurofeedback clinic SEO →Same idea, different vocabulary. Biofeedback searches lean toward stress, chronic pain, tension headaches, pelvic floor issues and performance. We map those to your services and write content that explains HRV, EMG or thermal biofeedback in plain words, so someone stressed out at their desk gets it in 30 seconds and knows what to do next.
Biofeedback clinic SEO →Psychotherapy clinic SEO comes down to modality and population pages. People aren't searching for "therapy", they're searching for EMDR, CBT, DBT, couples counselling, or trauma therapy for teens. One "Our Services" page listing twelve modalities ranks for none of them. We build a real page for each modality and group you serve, then link them to your clinician bios so the clinic ranks and your therapists do too.
Psychotherapy clinic SEO →Psychiatry clinic searches lean toward medication management, ADHD and autism assessments, and wait times, and you're up against hospitals and telehealth companies. The way to win is being specific: named conditions, named assessments, coverage and wait times stated plainly. TMS clinics are a good example, since people searching have usually tried other treatments and want to know about coverage, referrals and what a course of treatment looks like.
Psychiatry and TMS clinic SEO →Multi-service clinics usually have the opposite problem: too many services crammed into too few pages, all competing with each other. The fix is structure first, content second. A clear service hierarchy, one page per service, location pages if you have more than one site, and internal links that tell Google which page owns which topic.
A solo or small group practice can't outrank a big clinic on broad terms, and shouldn't try. SEO for therapists works best when it goes narrow: a specific population, a specific modality, a specific area, and useful content that answers what people type at 11pm before they book. Keep your directory profiles, but your own site is the only one you control.
SEO for therapists →What's included
What a clinic needs to get found, look trustworthy, and turn a website visit into a booked consult.
We map how people actually search for the problems you treat ("help with ADHD focus", "concussion headaches won't go away", "stress and can't sleep") plus the treatment terms your more informed clients use, like neurofeedback, qEEG brain mapping, HRV biofeedback or TMS. Then we decide which page on your site owns each one.
One solid page per service and per condition you treat, covering what it is, who it's for, what a session looks like, cost and coverage, and how to book. That's what both Google and a nervous first-time client want to see. If your site needs more than a tune-up, we also do full website design.
Articles and guides that answer the questions people ask before they book: "Does neurofeedback work for ADHD?", "What is biofeedback therapy?", "Is TMS covered?". Written in plain language, with evidence claims that match the research and a clinician signing off. We can write it, or edit what your team writes. See how this works for neurofeedback clinics.
Reviews matter, but you can't chase them like a restaurant can. We keep your profiles accurate, set up confidentiality-safe ways to invite feedback where it's allowed, help you answer public reviews without confirming anyone was a client, and push your own pages above stale directory listings.
Most clinics still get found locally. We optimize your Google Business Profile and listings so you show up in the map pack for searches like "neurofeedback near me" or "psychiatrist in [your city]", with correct categories, services, hours and photos.
Clear fees, insurance and coverage info, what to expect at the first visit, and an easy way to book. Most clinic sites bury this, and it's usually the biggest reason visitors leave without calling.
Fast load times, clean structure, secure HTTPS, and structured data (medical clinic, practitioner and FAQ schema) plus visible author credentials. Google holds health content to a higher standard, so this part isn't optional.
Why Fat Dog Media
Neurofeedback, biofeedback and behavioral health clinics are a big part of what we do. We already know the vocabulary, the competition and the rules, so you're not paying us to learn your industry.
We're in Halton Hills, near Toronto, and work with clinics across Canada and the US. Everything happens by phone, email and video, so where you are isn't a problem.
We're a small business too. Straightforward pricing that makes sense for a one or two location clinic, without big agency overhead or long lock-in contracts.
We've been building websites and growing rankings since 1999. We keep up with how Google changes and we don't chase gimmicks.
No account managers passing notes. You deal directly with the people writing your pages and fixing your site, and you can always just pick up the phone.
How it works
Five steps, no surprises. It starts with a free audit so you can see what we'd actually do before spending anything.
We review your site, Google Business Profile, listings and rankings, and send you the biggest opportunities.
We talk through your clinic, your services, the clients you want more of, and your regulator's rules.
A focused plan around the conditions and services that matter most to your clinic, with clear priorities.
Pages, content, local SEO and technical fixes, with your clinicians reviewing anything clinical.
Plain-English reporting on rankings, traffic and enquiries, and we keep adjusting from there.
Doing it properly
Every regulated profession in this field has advertising guidance, and most generic SEO agencies have never read any of it. A few things we stick to:
If something we suggest doesn't sit right with your college's guidance or your own judgment, we drop it. That's a big part of what makes the work credible.
Common questions
Yes, and it's one of the areas we know best. Neurofeedback and biofeedback clinics have a specific problem: most people who need you don't know the treatment exists, so they search for their symptom instead. We build the pages and content that connect those searches (ADHD, anxiety, sleep, concussion, chronic pain, stress) to your services, and we keep the evidence claims careful. More on our neurofeedback and biofeedback clinic SEO page.
Yes. We work with neurofeedback, biofeedback, psychotherapy, psychiatry and TMS clinics across Canada and the US. Most of the work (content, site structure, technical SEO, schema) doesn't depend on where you are. What does change is advertising and professional conduct guidance, so we ask for your college or board's rules before we write anything.
Usually 3 to 6 months before you see real movement on service and condition pages, and 6 to 12 months for competitive terms where hospitals and telehealth companies are ranking. Local and niche searches (like neurofeedback or biofeedback in your city) tend to move fastest. Anyone promising page one in 30 days in this space is either guessing or misleading you.
We look at your website, your Google Business Profile, and where you currently rank for the searches that matter to your clinic type. You get back a short, plain-English summary of what's holding you back and 3 to 5 fixes in priority order. You can do them yourself, with us, or not at all. No pitch deck, no obligation.
Yes, within the rules of the profession. We don't solicit client testimonials where that's prohibited. We keep your profiles accurate everywhere they appear, help you respond to public reviews without confirming anyone was a client, build legitimate third-party mentions, and make sure your own pages outrank old or wrong directory listings.
Yes. Content is a big part of SEO for clinics, especially neurofeedback and biofeedback, where people need things explained before they'll book. We can write it, or edit what your clinicians write. If your site is slow, dated or hard to book from, we also build and rebuild websites, but we'll always try to fix what you have first.
That's the point of doing it properly. We follow your regulator's advertising guidance (for example the CRPO or CPSO in Ontario, or your state board in the US). We never fabricate reviews, never promise treatment outcomes, and never use pressure tactics. Good SEO for a clinic is about being findable and clear, not pushy.
Directories like Psychology Today rent you a listing next to everyone else, and Google Ads stop the day you stop paying. SEO builds visibility on your own website that you keep. Most clinics do well with a mix, but your own site is the only one of those you actually own.
Send us your website and your clinic type, and we'll send back a short, plain-English audit: