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Oakville · Burlington · Milton · MississaugaShow up at the top of Google the day you switch it on. We set up and run pay per click campaigns that go after the searches people in your area actually type when they're ready to call, and we cut the ones that just burn money.
Run by a local team that's been doing web and search since 1999. Your account stays in your name, and you can see every dollar.
Why Google Ads
Good SEO is still the long game, and we do plenty of it. But when you need the phone to ring now, a tight Google Ads campaign is the fastest way to get in front of people who are already searching.
Ads can be live within days of setup, while your organic rankings are still building.
The towns, the hours, the services and the budget. Nothing runs outside of what you've agreed to.
Tracked to a call, a form or a booking, so you can see what you're actually getting for the money.
What's included
Pay per click done properly is mostly about what you don't spend money on. Here's what we handle.
New account built from scratch, or an audit of the one you've got. Most accounts we look at are wasting a good chunk of spend on broad matches and the wrong towns.
The searches that turn into jobs in Oakville, Burlington, Milton and the rest of Halton. Service plus town, emergency searches, and the stuff people type when they're comparing quotes.
We block the searches that cost you money and never book: jobs, DIY, free, courses, and towns you don't serve. This is where most of the savings come from.
Clear ads with your prices, your area, your reviews and a reason to call you. We test versions against each other and keep the winners.
Ads only show in the areas you work and during the hours you can pick up the phone. No paying for 2 a.m. clicks you can't answer.
Every call and form fill is tracked as a conversion, so Google learns what a good lead looks like. See landing pages & conversion tracking.
Sending ad clicks to your homepage is the most common way to waste money. We point each campaign at a page built for that search.
A short, plain-English report: what you spent, how many calls and leads it brought in, what it cost per lead and what we're changing next month.
How it works
No long contracts, no mystery. You'll always know what's running and why.
If you've run ads before, we look through the account and tell you where the money's going. If you haven't, we look at your site and your market and tell you what a sensible starting budget looks like.
Keywords, negatives, ads, locations, schedule, conversion tracking and landing pages. Nothing goes live until you've seen it.
The first few weeks are where most of the learning happens. We check search terms often and cut waste fast.
Each month you get the numbers and what we're changing. As the account learns, cost per lead usually comes down.
Campaign types
Google has a lot of campaign types. Most small businesses only need one or two of them.
Text ads at the top of Google when someone searches for what you do. This is where most local service businesses should start.
Ads built to make your phone ring, with a tap-to-call button for people searching on their phones.
Google's all-in-one campaign that runs across Search, Maps, YouTube and more. Useful for e-commerce and some local businesses, but only once tracking is solid.
The pay-per-lead ads that sit above regular ads for trades and home services. Different setup, so it has its own page: Local Services Ads.
Ads that follow up with people who visited your site but didn't call. Cheap, and good for bigger-ticket jobs where people shop around.
Product listings with photos and prices for online stores on Shopify or WooCommerce.
Is it a good fit?
Pay per click isn't right for every business, and we'll tell you if we don't think it'll pay off for you.
Want the long-term version too? See our local SEO services and Google Business Profile management. Ads and SEO work best together.
Common questions
It depends on your industry and how competitive your area is. A plumber in Oakville pays more per click than a bookkeeper in Georgetown. We'll look at your market and give you a realistic starting budget before you spend anything, and you can change it any time.
Pretty much. Pay per click just means you pay when someone clicks your ad. Google Ads is the biggest PPC platform, so when most people say PPC they mean Google Ads. We also run Facebook and Instagram ads, which are paid a bit differently.
You do. The account is set up in your name, and Google bills your card directly for the ad spend. If you ever stop working with us, you keep the account and all its history.
No. We work month to month. We'd rather keep you because the ads are working.
Ads can start bringing in calls within the first week or two. The account gets better over the first couple of months as we cut waste and Google learns what a good lead looks like for you.
The usual culprits are broad keywords, no negative keywords, ads running in the wrong towns, and clicks going to a homepage with no clear next step. We'll go through your old account for free and show you exactly what happened.
They do different jobs. Ads stop the second you stop paying. SEO keeps working. Most of our clients use ads to bring in leads now and SEO so they're spending less on ads a year from now.
Tell us about your business and we'll send back a free, no-pressure ads review: