Home / Meta Ads Management
Facebook · Instagram · Halton & the GTAGoogle catches people who are already searching. Meta ads reach the people in Oakville, Milton, Burlington and Georgetown who don't know they need you yet. We plan, build and run Facebook and Instagram campaigns that are aimed at your area and tracked back to real leads.
Account and Page stay in your name. Month to month, no long contracts, and a report you can actually read.
Why Meta ads
Boosting a post and hoping for the best isn't a plan. Meta ads work when the offer, the audience and the tracking are all set up properly.
Target by town or a radius around your shop, so you're not paying to reach people in Vancouver.
Photos and short videos of your work, your food, your space. Great for businesses people choose with their eyes.
Meta Pixel and Conversions API set up properly, so you know which ads brought in calls, bookings and sales.
What's included
Everything from the strategy to the ad itself to the monthly numbers.
Business Manager (now Meta Business Suite), ad account, Page and Instagram connections, payment and permissions sorted out properly, all in your name.
Tracking on your website so Meta knows who called, booked or bought. Without it, Meta optimizes for cheap clicks instead of real customers.
Local audiences by town and radius, website visitors, past customers and lookalikes. We build a few and test which ones bring in the best leads.
Ad copy, image and short video ads using your photos, or simple graphics we put together. We test a few versions and keep what works.
Seasonal promos, free quotes, first-visit offers, event sign-ups. We can use Meta's built-in lead forms or send people to a landing page.
Follow-up ads for people who visited your site, watched your video or messaged your Page but didn't book.
We set daily budgets, watch cost per lead and move money to what's working. You set the ceiling.
What you spent, what you got (leads, calls, bookings, sales), cost per result and what we're changing next.
How it works
We look at your Page, your website and any past ads, and talk about who your best customers are and where they live.
Pixel, Conversions API and conversion events first. If we can't measure it, we can't improve it.
Audiences, ads and budgets. You approve everything before it goes live.
Meta ads get tired fast, so we refresh creative regularly and report every month in plain English.
Who it works for
Meta ads work best when people would want your thing if they saw it, even if they weren't looking.
New menu items, patio season, events and catering. See restaurant websites.
Physio, chiro, massage, dental and fitness. Good for new-patient offers and awareness in your area, with care around health ad rules.
Before-and-after photos sell. Great for seasonal work like landscaping, decks, roofing and HVAC tune-ups.
Product ads and retargeting for Shopify and WooCommerce stores.
Registrations, camps, tournaments and tickets. See hockey & sports websites.
Housing, jobs and credit ads have special targeting rules on Meta. We set those up correctly so ads don't get rejected.
Common questions
Boosting is the quick button on a post. It's limited and usually just buys likes. Running ads through Ads Manager lets you pick a real goal (calls, leads, sales), target properly, test versions and track results back to your website.
Less than most people think to start. We usually begin with a modest daily budget, see what a lead costs, then scale what works. We'll suggest a starting number based on your area and what a customer is worth to you.
Yes. We write the copy and build image or short video ads from your photos and footage. Real photos of your work almost always beat stock images.
Usually both. They run from the same ad account, and Meta will show ads where they perform best. We'll check which placements bring in your leads and adjust.
You do. Everything is set up under your business, with your card billed by Meta for the ad spend. We get partner access to manage it.
Yes, with care. Health-related ads have stricter rules, and housing, employment and credit ads have to use Meta's special ad category with limited targeting. We set them up correctly so they don't get rejected or put your account at risk.
Tell us about your business and we'll send back a free Meta ads review: