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Neurofeedback · Biofeedback · TMS · Psychiatry · Psychotherapy

Reputation management for
behavioral health clinics.

Someone looking for help with anxiety, ADHD or depression will read your reviews before they ever call. But you can’t ask for reviews the way a restaurant can, and you can’t reply to one without being careful about privacy. We handle your online reputation in a way that fits your college or board’s rules. Clinics across Canada and the US.

Free audit: we look at your reviews, listings and what shows up when people search your clinic’s name, and send back a short list of fixes. No pitch, no obligation.

Normal review advice doesn’t
work for mental health

Most reputation management is built for dentists and plumbers: send a text after every visit, reply to every review by name. For a behavioral health clinic that can get you in trouble.

Asking

Many regulators limit or ban testimonials, and asking a vulnerable client for a review can put pressure on the relationship. What’s allowed depends on who’s on your team.

Replying

A friendly “thanks for coming in, Sarah!” confirms someone was a client. Privacy laws in Canada and HIPAA in the US both make that a real risk.

Weight

With fewer reviews overall, one angry or fake review sits near the top for a long time. You need a plan for it before it happens.

Behavioral health reputation
management, done carefully

Everything that shapes how your clinic looks when someone searches your name, your clinicians’ names or “[treatment] near me”.

Review monitoring everywhere that matters

Google, Facebook, Yelp, RateMDs and Psychology Today in Canada, plus Healthgrades, Zocdoc and similar sites for US clinics. You get alerts when a new review lands, and a monthly summary so nothing sits unanswered for weeks.

Review responses that protect privacy

We write replies that are warm and professional without confirming the person was ever a client: no names, no details, no “we’re sorry your session went that way”. For negative reviews we draft a reply plus an offline next step, and you approve before anything goes live.

Review requests that fit your rules

If your team is allowed to invite reviews, we set up a low-pressure, opt-in way to do it, like a line in a follow-up email rather than a text at the front desk. If your regulator doesn’t allow it, we skip it entirely and focus on everything else below.

Fake, abusive and off-topic reviews

Reviews from people who were never clients, competitors, or posts that break the platform’s rules can often be flagged and removed. We document them, report them through the right channels and follow up. We’re straight with you about which ones are likely to come down and which aren’t.

Accurate listings and Google Business Profile

Correct name, address, hours, services, booking links and accessibility info on your Google Business Profile and every directory. Wrong hours or an old phone number on a health listing is a fast way to lose trust.

Clinician bios and branded search

When someone Googles your clinic or a clinician by name, they should see your site, your profiles, credentials and any media or speaking work, not a stray review site. We build out bios and third-party profiles so the first page of results tells the right story.

Reputation management for
each kind of clinic

The rules and the review sites change depending on what you offer and who’s licensed on your team.

Psychotherapy & counselling practices

In Ontario the CRPO doesn’t allow testimonials, and many other regulators are similar. For therapists, reputation is mostly about accurate profiles, strong bios, careful replies to public reviews and good third-party mentions, not collecting stars.

Psychotherapy clinic SEO →

Multi-location and group practices

Each location needs its own accurate Google profile, and reviews need to land on the right one. We keep the details consistent across every clinic and every clinician, and give you one report that covers them all.

Behavioral health clinic SEO →

What we stick to

These aren’t limits on the work, they’re why clinics trust us with it.

FAQ: reputation management for behavioral health clinics

Can a mental health clinic ask clients for reviews?

It depends on your profession and where you practise. Some regulators, like the CRPO in Ontario, don’t allow testimonials at all, and others restrict how you can ask. We check the rules for everyone on your team first, then set up review requests only where they’re allowed.

How should we reply to a negative review?

Briefly, calmly and without confirming the person was a client. Thank them for the feedback, say you take concerns seriously, and invite them to contact the clinic directly. Never discuss their care in public. We draft these for you and you approve them before they go up.

Can you get bad reviews removed?

Sometimes. Reviews that are fake, from people who were never clients, abusive or off-topic often break the platform’s rules and can be reported. Honest negative reviews usually can’t be removed, so the plan there is a good reply and a steady stream of accurate information that puts it in context.

Do you work with TMS and neurofeedback clinics in the US?

Yes. We work with behavioral health clinics across Canada and the US. For US clinics we keep HIPAA in mind on every reply and check your state board’s advertising rules before we start.

Is reputation management separate from SEO?

You can have it on its own, but they work best together. Reviews and an accurate Google profile help you show up in the map pack, and good SEO means people find your clinic’s own pages before they find a review site. Most clinics bundle it with behavioral health clinic SEO.

What does the free reputation audit include?

We look at your reviews and ratings across the main sites, check your Google Business Profile and listings for errors, and search your clinic and clinicians by name to see what comes up. You get a short list of fixes in priority order, whether you work with us or not.

Find out what people see
when they search your clinic.

Send us your clinic’s website and we’ll send back a short, plain-English reputation audit:

Email us for a free audit Call 416-892-7774 Text us

416-892-7774 · info@fatdogmedia.ca