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Hockey schools · Camps · Associations · Rinks · Pro shopsHockey parents make decisions fast, usually on a phone in a cold arena. Dates, ages, price, location, register. If your site can’t answer those in a few seconds, they move on. We build websites and local SEO for hockey schools, camps, associations, rinks and sports shops that fill programs and sell gear. Across Ontario.
Free consultation: we look at your current site and Google Business Profile and tell you straight what’s worth fixing. No pitch, no obligation.
Why it’s different
Sports businesses run on seasons, registration deadlines and parents who are short on time. The site has to work around all three.
Spring and summer camps, fall tryouts, winter clinics. When registration opens, your site needs to be ready and dead simple to use.
The player wants to go, but the parent books it. Clear dates, ages, prices and coach credentials win the parent over.
Schedules, ice times, programs and rosters change every season. You need a site your team can update without calling a developer.
What we build
The right setup depends on what you run. These are the usual starting points.
Searches like: hockey skills training Oakville, power skating lessons, goalie training near me
One page per program with ages, levels, dates and prices, coach bios, and a registration button that actually works on a phone.
Searches like: summer hockey camp Ontario, March break hockey camp, girls hockey camp
Camp pages built for the registration rush, with early-bird dates, what to bring, daily schedules and FAQs parents always ask.
Searches like: Georgetown minor hockey registration, rep tryouts, house league
A clear home for registration, tryout dates, team pages, policies and volunteer info, connected to the registration platform you already use, like RAMP or TeamSnap.
Searches like: ice rental near me, private ice time, arena birthday party
Rental pages with rates, availability and booking requests, plus pages for parties, tournaments and public skating.
Searches like: skate sharpening near me, hockey equipment store, used hockey gear
Local pages for services like sharpening and fitting, plus an online store if you want to sell gear. See our e-commerce work.
Searches like: hockey tournament Ontario, adult rec league near me
Event pages with divisions, schedules, results and hotel info, and league pages that make signing up a team easy.
What’s included
Everything a hockey or sports business needs to get found, look organized and fill every program.
Mobile-first sites built around programs and registration, easy for coaches and volunteers to update each season. See our website design work.
Keyword research around programs, ages and towns, so you show up when parents search for camps, training and leagues near them, months before registration opens.
Programs, photos, hours and posts on your Google Business Profile, so your rink, school or shop shows up in the map pack.
A simple way to ask families for reviews after a camp or season, and help responding to feedback professionally.
We connect the registration or booking platform you already use, or set one up, so signing up takes a couple of minutes and money comes in on time.
Sell gear, apparel and gift cards online with Shopify or WooCommerce, with pickup in store and Ontario tax set up properly.
What we stick to
Every program page we build answers the questions parents ask most, before they have to email you:
Pricing
Every build gets a fixed, itemized quote before any work starts. Our $999 starter package covers three pages, template builds start around $1,500, fully custom sites run $3,000 to $6,000+, and online stores start at $4,000. SEO and Google Business Profile work is quoted separately, month to month, with no long-term contract. Not sure what you need? The free consultation includes a look at the site you have now.
Common questions
A single program or small training business can start with our $999 three-page starter. Template builds start around $1,500, and a full site for an association or multi-program business usually runs $3,000 to $6,000. Online stores start at $4,000. Every quote is fixed and itemized.
Yes. We link or embed the registration platform you already use, like RAMP or TeamSnap, and make it the obvious next step on every program page.
Yes. We set it up so coaches, convenors or office staff can update schedules, news and team pages themselves, with simple instructions.
In the fall or early winter. Parents start searching for summer camps in January and February, so pages need to be live and ranking before then.
Yes. Soccer, lacrosse, ringette, figure skating, baseball, gyms and training facilities all follow the same approach.
Only with parent permission. We help you set up a simple consent process and choose photos that show your programs without identifying kids where families haven’t agreed.
Send us your website (or tell us about your business if you don’t have one yet) and we’ll send back a short, plain-English review: