Home / Landing Pages & Tracking
GA4 · Tag Manager · Google Ads · Meta PixelMost small business ad accounts we look at can't answer a simple question: which ads brought in customers? We build pages made for your ads, and set up the tracking that shows every call, form and booking, so you stop guessing and start cutting what doesn't work.
For businesses running Google Ads, Meta ads or Local Services Ads, or about to. We can also set this up for ads someone else manages.
Why it matters
Most local leads come by phone. If calls aren't tracked, your ads look like they don't work when they do.
We check every form actually arrives, then track it as a lead in GA4, Google Ads and Meta.
Ad platforms get smarter when they know what a real lead looks like. Bad tracking teaches them the wrong thing.
Tracking
Done once, properly, and documented, so it doesn't break the next time someone edits your site.
Set up or cleaned up, with key events for calls, texts, emails, forms and bookings. We use the same setup on our own site.
One place to manage all your tracking tags, so we're not hard-coding scripts into every page.
Calls from ads, calls from your website, and form fills imported as conversions, with enhanced conversions where it makes sense.
Browser and server-side tracking for Facebook and Instagram ads, so you're not losing data to ad blockers and privacy settings.
Click-to-call tracking on mobile, plus tracked numbers on ads if you need to know which campaign each call came from.
Connected to GA4 so you can see SEO and paid traffic side by side.
Landing pages
Your homepage is trying to do ten things. A landing page does one: turn an ad click into a call.
Someone searching "furnace repair Milton" lands on a page about furnace repair in Milton, not your whole company story.
Most ad clicks are on mobile. We build light, quick pages that load in a couple of seconds on mobile data. See speed optimization.
A big call button, a short form, and nothing that distracts from them.
Reviews, real photos, your service area and price ranges, the things people look for before they call.
Two versions of the headline or offer, run against each other, keep the winner.
Built on your existing website so you own it, not on a rented landing page tool with a monthly fee.
How it works
We look at what's installed now and test whether calls and forms are being counted. Usually something's broken or double-counting.
We agree on what counts as a lead for your business: calls, forms, bookings, purchases.
Tags, conversions and landing pages set up and tested with real test leads before anything goes live.
A short write-up of what's tracked and where to see it. If we manage your ads, this feeds straight into your monthly report.
Common questions
Maybe not. But most accounts we check are missing call tracking, double-counting forms, or still have old settings that don't match how your business gets leads. Our free tracking check will tell you.
Whatever counts as a win for your business: a phone call, a form, a booking, a sale. Tracking conversions lets you see what each lead costs and which ads are worth keeping.
You can use your homepage, but it usually costs you. A page that matches the ad and has one clear next step almost always turns more clicks into calls.
Yes. We can set up tracking for any agency or in-house person running your ads, and hand over the details.
Yes, to your website, Google Analytics, Tag Manager and ad accounts. We use proper user access, never your passwords, and you can remove us any time.
We keep tracking to what you need, respect cookie choices on your site, and don't send personal details to ad platforms in ways their rules don't allow. If you need a privacy policy update to match, we'll flag it.
Send us your website and we'll do a free tracking check: