Home / Local Services Ads
Contractors · Trades · Home servicesThose ads at the very top of Google with a badge, a star rating and a call button? Those are Local Services Ads. You pay for leads, not clicks, and they show above everything else. We get you verified, set up and running, and we keep the leads clean.
Built for plumbers, electricians, HVAC, roofers, landscapers, cleaners, movers and other home service businesses across Halton, Peel and Dufferin.
Why Local Services Ads
Local Services Ads sit above regular Google Ads and the map pack for the searches that qualify.
You pay when a customer calls or messages you through the ad, not for every click. Bad leads can be disputed.
Google checks your licence, insurance and background before you're approved, and shows a badge that says so.
How it works
It's a different system from regular Google Ads, with its own approval process. Here's the short version.
Local Services Ads are only open to certain business types in Canada, mostly home services like plumbing, electrical, HVAC, roofing, lawn care, cleaning, moving, pest control and locksmiths. We'll check yours first.
Google asks for licences, insurance and background checks for the owner and sometimes staff. We help you get the paperwork together so it goes through the first time.
Services, service areas, hours, budget, photos and reviews. Your Local Services profile leans on your Google reviews, so we tie it into your Google Business Profile.
Leads come in by phone and message. We help you track them, mark them booked, and dispute the ones that aren't real so you get credited.
What's included
Is your category open in Canada, and in your area? If it's not, we'll tell you and point you to regular Google Ads instead.
Licences, insurance, business registration and background checks. This is the part that stalls most people.
Job types, service areas by town, business hours, budget and bidding, photos and a profile that makes people want to call.
Ranking in Local Services Ads leans heavily on reviews. We set up a simple way to ask happy customers. See review management.
Wrong area, wrong service, spam, or job seekers? We help you dispute invalid leads so you're not paying for them.
Leads, cost per lead, booked jobs and what we're changing. Plain English, one page.
Best results
Not in an eligible category? Google Ads can do a similar job. Need a better site for the leads to land on? See contractor website design.
Common questions
Regular Google Ads charge per click and can run for almost any business. Local Services Ads charge per lead (a call or message), show above regular ads, and are only open to certain service categories after Google verifies you.
In Canada, Local Services Ads are mainly open to home services, things like plumbers, electricians, HVAC, roofers, lawn care, cleaners, movers, pest control, locksmiths and similar. Google changes the list from time to time, so send us your business and we'll check.
It varies by trade, town and how many competitors are bidding. You set a weekly budget, and you only pay for valid leads. We'll give you a realistic idea for your trade before you start.
You can dispute leads that are spam, the wrong service, outside your area, or not a customer at all. Google reviews disputes and credits the ones that qualify. We help you keep on top of this.
It depends on how quickly the licence, insurance and background check paperwork comes together. Having everything ready before you apply makes a big difference, and that's where we help most.
A lot. Your rating and number of reviews affect where you show up and whether people call. That's why we pair LSA with Google Business Profile and review management.
Send us your business name and trade and we'll check: