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Shopify SEO · WooCommerce SEO · Merchant CenterYour store can look great and still get almost no traffic from Google. E-commerce SEO is a different game from local service SEO: hundreds of product pages, filters that create duplicate URLs, and competition from big retailers. We help Ontario stores on Shopify and WooCommerce rank the pages that actually make money.
Free consultation: we look at your current site and Google Business Profile and tell you straight what’s worth fixing. No pitch, no obligation.
Why it’s different
The basics of SEO still apply, but online stores have problems most websites never run into.
Your collection and category pages are usually your best ranking pages, and most stores leave them as a bare grid of products with nothing to say.
Filters, sorting, variants and tags can create thousands of near-identical pages. Left alone, they waste Google’s time and dilute your rankings.
Product searches put you up against Amazon, big box stores and national brands. You win by being more specific and more useful, not by being bigger.
What we build
Every store is different, but these are the areas that usually make the biggest difference to traffic and sales.
Searches like: women’s hiking boots, organic dog treats Canada
Each category gets a clear purpose, useful intro copy, good internal links and the right keywords, so it can rank on its own.
Searches like: brand + model, product + size, product + use
Real descriptions instead of manufacturer copy, specs and sizing, reviews, product schema and images that load fast.
Searches you’re missing because of: duplicate pages, slow speed, crawl problems
Canonicals, filter and parameter handling, sitemaps, site speed and Core Web Vitals, and fixing whatever Search Console is complaining about.
Shows up in: Google Shopping tab, free product listings
Your product feed connected and cleaned up so your products can appear in Google’s free shopping listings, not just the regular results.
When you’re: moving platforms, redesigning, changing URLs
A full redirect map from old URLs to new ones, so a new store doesn’t wipe out the rankings you’ve built.
Searches like: how to choose, best X for Y, X vs Y
Buying guides and comparisons that answer questions before people buy, and link straight to the right products.
What’s included
Monthly SEO for online stores, focused on the pages and products that bring in revenue.
We start with a full audit of your store, Search Console data and competitors, and give you a plan in priority order, starting with the fixes worth the most money.
Handling Shopify’s fixed URL structure, duplicate collection-product URLs, app bloat and theme speed, plus collection page content. See Shopify web design.
Taming filters and tags, cleaning up duplicate pages, speeding up WordPress and using its content strengths. See WooCommerce web design.
Copy that helps people buy and gives Google something to rank, written by us or edited from what your team writes.
If you have a physical store, your Google Business Profile, local pickup and local pages bring in nearby buyers too.
Monthly reports on rankings, traffic and revenue from organic search, in plain English, with what we did and what’s next.
What we stick to
No tricks, no link schemes, and no reports full of vanity numbers. What we focus on:
Pricing
E-commerce SEO is a fixed monthly amount, quoted after we’ve looked at your store, with no long-term contract. If you need the store itself built or rebuilt, online stores start at $4,000 as a fixed-fee project. The free consultation includes a look at your store and how it’s showing up on Google.
Common questions
Technical fixes and Merchant Center can show results in a few weeks. Category and product rankings usually build over 3 to 9 months, depending on how competitive your products are.
Yes. Shopify has its own quirks, like fixed URL structures and duplicate product URLs inside collections. We work within them and focus on the things you can control, like content, speed and structure.
Yes. WooCommerce gives you more control, which also means more ways to create duplicate pages and slow things down. We clean that up and use WordPress’s content strengths.
Not if the migration is handled properly. We map every old URL to its new one, set up 301 redirects, and check Search Console after launch. Most stores that lose rankings in a move skipped this step.
Yes. Most of our store clients are in Halton, Peel and the GTA, but e-commerce SEO works just as well remotely for stores anywhere in Canada.
It depends on the size of your store and how competitive your products are. We quote a fixed monthly amount after the audit, with no long-term contract.
Send us your website (or tell us about your business if you don’t have one yet) and we’ll send back a short, plain-English review: